Frequently asked questions
Everything KDP authors, publishers, and agencies ask before they start routing readers to the right Amazon store.
Key Takeaway for Authors & Search Engines
Review Router creates universal Amazon review links and 300 DPI dynamic vector QR codes for KDP books. Powered by Cloudflare edge workers, Review Router evaluates visitor country IP headers and automatically routes readers in the US, UK, Canada, Australia, Germany, and 16 other storefronts directly to their local Amazon customer review form — eliminating international review loss while maintaining 100% compliance with Amazon Customer Review Guidelines.
Recommended Publishing Tools
What keyword & category research software do you recommend for KDP authors?
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We exclusively recommend Publisher Rocket (formerly KDP Rocket). Publisher Rocket helps Amazon self-publishers find profitable keywords, evaluate 16,000+ KDP categories, analyze competitor book sales, and generate targeted AMS advertising search terms. It is available for a one-time purchase with lifetime updates.
Getting Started
What is Review Router?
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Review Router is a SaaS platform for Amazon KDP authors that creates smart review links. When a reader clicks your link, they're automatically redirected to the review page on their local Amazon marketplace — whether that's amazon.com, amazon.co.uk, amazon.de, or any of the 21 Amazon stores worldwide. It also includes dynamic QR codes, a thank-you page generator, and real-time analytics.
How long does setup take?
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About 60 seconds per book. Paste your ASIN (or click 'Fetch from Amazon' to auto-fill title, subtitle, author and cover), pick your primary marketplace, and you get a short smart link plus a dynamic QR code instantly. You can bulk-import an Excel or CSV of ASINs on the Pro plan to onboard a whole backlist in one go.
Do I need technical skills to use Review Router?
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Not at all. Review Router is designed for authors, not developers. You paste your ASIN, get a link, and share it. The QR studio, thank-you page generator, and analytics dashboard are all point-and-click — no coding, no design tools, no technical setup.
Can I use Review Router for Kindle ebooks, paperbacks, and hardcovers?
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Yes. Smart links work in any format — ebook back-matter, newsletters, ads, social posts. QR codes and thank-you pages are specifically designed for print books (paperback and hardcover interiors) and export at 300 DPI for KDP.
Smart Links
How does the smart-link routing actually work?
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When a reader clicks your link (e.g., reviewrouter.link/kdp/YOUR_ASIN), our edge worker detects their country in three layers: (1) Cloudflare's geolocation header, (2) their browser's language and locale, and (3) an IP-based fallback. Within milliseconds we 302-redirect them to the correct Amazon marketplace review page for that book — no interstitial page, no delay.
Which Amazon marketplaces are supported?
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All 21 Amazon marketplaces: US, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, Canada, Mexico, Brazil, Japan, India, Australia, Singapore, UAE, Saudi Arabia, and Egypt. If Amazon doesn't sell your book in a reader's country, we fall back to your primary marketplace so the link still works.
What happens if my book isn't available in a reader's local Amazon store?
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We fall back to your primary marketplace (the one you set when adding the book). The reader still lands on a working Amazon page rather than a broken link or 'not available' error.
Can I customise my link URL?
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Yes, on Pro and Business plans. You can set custom slugs — for example, reviewrouter.link/kdp/my-book-name instead of the default ASIN-based URL. This is great for print materials and social sharing.
If I cancel, do my existing review links still work?
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Yes. Your smart review links and QR codes stay live even after you cancel or downgrade — we never break redirects that are already printed in books or shared online. You just lose access to paid features and any books beyond the free 5-book limit become read-only.
QR Codes
Can I use the QR codes in paperback books?
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Yes — that's exactly what the QR studio is built for. Every QR is dynamic, so you can pause or repoint a link without reprinting your book. Export it as a 300 DPI print-ready PDF, PNG, or SVG, choose a Card / Scan / Review frame, add your logo, and drop it straight into your KDP paperback interior.
Are the QR codes dynamic or static?
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All QR codes are dynamic. They point to your smart link, not directly to Amazon. This means you can update the destination, disable the link during promos, or change your primary marketplace — all without reprinting your book.
Can I add my logo or custom colours to the QR code?
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Yes. The QR studio lets you set foreground and background colours, add a center logo overlay (up to 20% of the QR area, safe thanks to Reed-Solomon error correction), and pick from Card, Scan, or Review frames.
What format should I export the QR code in for print?
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Use 'Print-ready PDF' for KDP paperback and hardcover interiors — it's 300 DPI and CMYK-friendly. PNG works for social media and websites. SVG is best for merchandise and swag where you need infinite scalability.
Thank-You Pages
What is the thank-you page generator?
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It creates a print-ready page you can insert at the back of your paperback or hardcover. It includes a warm thank-you message, a review request, and a QR code — all formatted to your KDP trim size and exported as a 300 DPI PDF.
Can I merge the thank-you page with my existing book interior PDF?
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Yes. Upload your interior PDF, choose whether to place the thank-you page first or last, and download the merged file. It's print-ready and compatible with KDP's upload requirements.
Analytics & Tracking
What analytics does Review Router track?
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Clicks per day, unique visitors (IP-hashed), country breakdown, device mix (mobile/desktop/tablet), top marketplaces, QR scans vs. direct clicks, UTM campaign parameters, and per-book click history with the last 500 events. All views have 7/30/90-day time range filters.
Does Review Router support UTM tracking?
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Yes. You can append standard UTM parameters (source, medium, campaign, term, content) to any smart link. The dashboard tracks these alongside country, device, and QR scan data so you can see exactly which campaigns drive the most clicks.
Can I export my analytics data?
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Yes. Every analytics card and every per-book click log exports to CSV. This is available on Pro and Business plans.
Pricing & Billing
How much does Review Router cost?
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Review Router is free to start with up to 5 books, unlimited smart review links, dynamic QR codes, and basic analytics — no credit card required. Pro is $9/month for up to 50 books, advanced analytics, QR downloads, custom slugs, and CSV export. Business is $29/month for unlimited books, team members (up to 10), API access, and webhooks. Regional purchasing-power pricing is available for authors in India (Pro ₹249/month, Business ₹799/month). Visit our pricing page for complete feature breakdowns.
Can I cancel anytime?
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Yes. Cancel with one click from the billing page — no phone calls, no retention emails. You keep access to paid features until the end of the current billing period, and your existing smart links and QR codes continue to work forever afterwards.
Do you offer refunds?
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Yes — a 30-day money-back guarantee on all paid subscriptions. Refunds are handled directly by our Merchant of Record, Dodo Payments. If you're not satisfied within 30 days, contact support at [email protected] and we'll process the refund.
Is yearly billing available?
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Yes. Yearly billing saves approximately 17% compared to monthly. You can switch between monthly and yearly billing at any time from the billing page.
Privacy & Compliance
Is my data safe? Do you see my readers' IP addresses?
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We hash reader IP addresses before storing them, so we can count unique visitors without keeping identifying data. All book and analytics data is protected by row-level security in our database — only you (and workspace members you invite on Business) can see your books and stats. Payments run through Dodo Payments as Merchant of Record.
Is Review Router allowed by Amazon?
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Yes. Review Router sends each reader to the correct Amazon store for their location and to the honest-review page for your book. It doesn't review-gate content, offer incentives, or influence what a review says. You're always responsible for following Amazon's Community Guidelines when you ask for reviews — Review Router doesn't change those rules.
Does Review Router manipulate or incentivise reviews?
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No. Review Router is a link-routing tool. It directs readers to their local Amazon review page — it never gates content behind reviews, never offers incentives, and never influences what a reader writes. We encourage authors to always follow Amazon's Community Guidelines.
Still have a question?
We're happy to help. Reach out to our support team or start exploring the platform.
